Planning to launch a website or online business? Find out which is the best platform for you: Clickfunnels vs WordPress. Check our detailed comparison.


  • Landing page builder
  • Sales funnel builder
  • Email marketing
  • Payment processing
  • Analytics


  • Content management
  • Media management
  • Template system
  • Plugin system
  • User management
Clickfunnels vs WordPress: Best Platform comparision for You

Differences Between ClickFunnels and WordPress

Starting might seem hard, but I’ve been there and can help. After reading this, you’ll know what Clickfunnels and WordPress are good and not so good at. You can then pick the right one to start your online presence.

Many new businesses wonder about this. Clickfunnels lets you easily create sales funnels, and WordPress is good for making websites with lots of options.

ClickFunnels and WordPress are great, but you should know their differences.

Primary focusSales funnels and landing pagesWebsite creation
Ease of useEasy to use, even for beginnersCan be more complex to use, especially for beginners
TemplatesPre-designed templates for sales funnels, landing pages, and other marketing materialsThousands of free and premium themes are available.
Third-party integrationsMany third-party integrations available, including email marketing, payment processing, and CRMEven more third-party integrations available than ClickFunnels
Built-in featuresA/B split testing, email marketing, affiliate marketing, and other featuresBuilt-in blogging platform, search engine optimization (SEO) tools, and other features
PricingStarts at $97 per monthStarts at $0 per month for the self-hosted version, or $4 per month for the hosted version
Best forBusinesses that want to create high-converting sales funnelsBusinesses of all sizes that want to create a website

ClickFunnels is a dedicated funnel builder

ClickFunnels is a widely-used tool for businesses. It helps you make effective landing pages, sales funnels, and email marketing plans. It’s an all-in-one system, meaning it has everything you need for your sales process, like making web pages, sending emails, handling payments, and tracking results.

ClickFunnels simplifies sales funnels and landing page conversion. Dragging and dropping pre-built funnel templates and page pieces speeds up construction:

  • Lead capture forms and squeeze pages
  • Sales pages with upsells and purchase forms
  • Product launch routines and membership sites

The easy interface suits novices and experts in marketing. Different from WordPress, ClickFunnels is built for marketing and sales. Therefore, no technical setup is needed.

It depends on your talents and requirements. WordPress is ideal for websites and blogs that require maximum customization. However, ClickFunnels is best for quickly building high-converting funnels. Marketers created the platform to demonstrate how easy it is to develop funnels that convert visitors into customers.

Benefits of Using WordPress for Your Website

WordPress is an open-source blogging and website builder. Flexible and adjustable, but challenging to master. You must install the proper plugins, pick a theme, and integrate everything. For easy sales funnels and landing sites, this might be troublesome.

WordPress is a popular open-source CMS for webpages and blogs. It has some advantages over ClickFunnels for your site:

No charge

WordPress is 100% free to download and use. Web hosting, a custom theme, and plugins are the only charges. This can save you a lot over ClickFunnels’ monthly expenses.

Large Theme and Plugin Selection

Choose from thousands of free and premium WordPress themes to modify your site’s design. They provide over 50,000 plugins for ecommerce, forums, galleries, and more. WordPress gives you more freedom to customize your site.

Ideal for blogs and content sites

WordPress, originally a blogging platform, is still the best for content-rich websites. The UI simplifies creating articles, pages, pictures, videos, and other content for your audience.


WordPress automatically optimizes your site for Google and writes clean code. Some SEO plugins and improvements can boost your search rankings. It takes extra work to optimize ClickFunnels pages for search engines.

Open-Source, customizable

WordPress is open-source and improved by a vast community of volunteer developers. Since the code is public, you may alter almost every product feature. ClickFunnels is proprietary and closed.

Also Read: Learn how to Start a WordPress blog for affiliate marketing

When to Use ClickFunnels Over WordPress

Choose ClickFunnels over WordPress when? A few examples:

Sales funnels

ClickFunnels is superior at building sales funnels to generate leads and sell things. It simplifies marketing funnel creation using templates and tools.

WordPress can create simple funnels, but it takes installing plugins, dealing with compatibility concerns, and combining everything. Learning is complex, and you’ll spend more time figuring it out than constructing funnels.

Online stores

WordPress runs many e-commerce businesses. However, ClickFunnels is better if your store is a funnel front. It combines your business with your funnel effortlessly, letting you gather consumer data and market to them.

Membership sites

WordPress membership sites require various premium plugins for memberships, content controls, and fees. ClickFunnels supports content gating, subscription plans, and fees. A one-stop solution.

Pre-made templates

ClickFunnels provides several high-converting opt-ins, sales, webinars, and other templates. Customize templates instead of designing everything from scratch. ClickFunnels’ marketing and sales focus contrasts WordPress’s free and paid layouts.

Overall, both platforms are useful. ClickFunnels outperforms WordPress for swiftly constructing sales and marketing funnels, membership sites, and e-commerce storefronts. Select the tool that suits your skills.

Is It Better to Use ClickFunnels or WordPress?

Key Factors to Consider

Choosing between ClickFunnels and WordPress depends on several variables. Both systems are powerful, but their pros and cons vary by use.

Simple Usage

ClickFunnels may be better for non-techies. A drag-and-drop builder lets you construct landing pages, sales funnels, and subscription sites without scripting. WordPress is easy to use but needs learning to develop complex funnels and pages. ClickFunnels speeds up startup for beginners.

Flexibility, Customization

Open-source WordPress enables practically infinite flexibility. You can build any website with thousands of themes and plugins. ClickFunnels focuses on sales funnels and landing pages. ClickFunnels is customizable but can’t construct any site like WordPress.


Both solutions integrate email, payment gateways, webinar software, and more. With more third-party plugins, WordPress may have an edge. However, ClickFunnels works well with many marketing and sales tools.


WordPress is free; ClickFunnels costs $97/month. Advanced funnels, infinite landing pages, and affiliate programs are available with higher ClickFunnels accounts. The investment may be worth it, but WordPress is hard to beat on a budget.

The option depends on your needs, abilities, and money. WordPress for a comprehensive website and ClickFunnels for complicated sales funnels and landing pages work for many. You get both platforms’ features here. A service that helps you develop an effective internet presence to expand your business is vital.


Now, there you have it, the breakdown between Clickfunnels and WordPress. It comes down to what will serve your needs best and help you achieve your goals. If you’re looking for an easy-to-use funnel builder to help you generate leads and sales, Clickfunnels is your best bet.

However, if you want full control and flexibility over a beautiful website, WordPress can be challenging.

The choice is yours. You really can’t go wrong either way. And last crucial thing is that you take action and get started. Stop overthinking it and start building your online presence today. You’ve got this! Now, go out there and start creating something awesome.

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